Dan KlefstadAuthors, let high tops & hotels unlock your brandMarketing expert Seth Godin got me thinking about the difference between logo vs. brand. Most of us understand a logo as an identifier…3 min read·Apr 22, 2024----
Dan KlefstadFellow writers, this book is for youReady to announce your forthcoming book? Congratulations! Now brace yourself for an onslaught of emails offering help with promotion — for…2 min read·Feb 6, 2024----
Dan Klefstad“DIY Book Promo” scales up for the convention hallRecently, I read a book by a friend who attended one of my sessions called, “DIY Book Promo: How to Get Your Book into Readers’ Hands…4 min read·Nov 30, 2023----
Dan KlefstadDeKalb bound (or did I really leave?)Fall into the Kishwaukee River, and you’ll never leave DeKalb. It’s a local legend, origin unknown. I did this my first day in town, in…2 min read·Aug 25, 2023----
Dan KlefstadHey Louisville, nice to know youYou’ve been busy pursuing your life goals, so you probably missed that moment when I arrived in your town. Still, everyone has days when…2 min read·Aug 8, 2023----
Dan Klefstad80s music and a whole lotta black: my meeting with The Louisville Revenant Appreciation SocietyThe atmosphere was what you’d expect: muted lighting, clothes the color of a moonless night, and cocktails with fog rising from each glass…5 min read·Jun 7, 2023----
Dan KlefstadBooksellers: Want to partner with authors? Lower your percentage.Independent authors and indie booksellers — they’re natural partners, right? They should be.3 min read·May 30, 2023----
Dan KlefstadThe Louisville Revenant Appreciation Society — anyone heard of this?Who knew this existed? Apparently, they know I exist but prefer to remain in the shadows. I speak of gothic literature enthusiasts who…2 min read·May 13, 2023----
Dan KlefstadFinding readers in a new communityWhen a famous author moves to a new town, no introductions are needed. Local media lead with the news and bookstores stock their shelves…2 min read·May 3, 2023----
Dan KlefstadAn author says goodbye to Chicago/Rockford — for nowMy impending move to “Kentuckiana” will change how I interact with many readers of my vampire novel, Fiona’s Guardians. For one thing, I…2 min read·Apr 18, 2023----
