Marketing during a downturnMany of us will spend less during the recession that experts are predicting in the coming months. Those watching their wallets will include…Dec 22, 2024Dec 22, 2024
Walking the Talk — 100%Every day I tell my fellow authors to partner-up with independent bookstores. After all, indie shops are more likely to stock books by…Jun 10, 2024Jun 10, 2024
Authors, let high tops & hotels unlock your brandMarketing expert Seth Godin got me thinking about the difference between logo vs. brand. Most of us understand a logo as an identifier…Apr 22, 2024Apr 22, 2024
Fellow writers, this book is for youReady to announce your forthcoming book? Congratulations! Now brace yourself for an onslaught of emails offering help with promotion — for…Feb 6, 2024Feb 6, 2024
“DIY Book Promo” scales up for the convention hallRecently, I read a book by a friend who attended one of my sessions called, “DIY Book Promo: How to Get Your Book into Readers’ Hands…Nov 30, 2023Nov 30, 2023
DeKalb bound (or did I really leave?)Fall into the Kishwaukee River, and you’ll never leave DeKalb. It’s a local legend, origin unknown. I did this my first day in town, in…Aug 25, 2023Aug 25, 2023
Hey Louisville, nice to know youYou’ve been busy pursuing your life goals, so you probably missed that moment when I arrived in your town. Still, everyone has days when…Aug 8, 2023Aug 8, 2023
80s music and a whole lotta black: my meeting with The Louisville Revenant Appreciation SocietyThe atmosphere was what you’d expect: muted lighting, clothes the color of a moonless night, and cocktails with fog rising from each glass…Jun 7, 2023Jun 7, 2023
Booksellers: Want to partner with authors? Lower your percentage.Independent authors and indie booksellers — they’re natural partners, right? They should be.May 30, 2023May 30, 2023
The Louisville Revenant Appreciation Society — anyone heard of this?Who knew this existed? Apparently, they know I exist but prefer to remain in the shadows. I speak of gothic literature enthusiasts who…May 13, 2023May 13, 2023
