Dan KlefstadWalking the Talk — 100%Every day I tell my fellow authors to partner-up with independent bookstores. After all, indie shops are more likely to stock books by…Jun 10Jun 10
Dan KlefstadAuthors, let high tops & hotels unlock your brandMarketing expert Seth Godin got me thinking about the difference between logo vs. brand. Most of us understand a logo as an identifier…Apr 22Apr 22
Dan KlefstadFellow writers, this book is for youReady to announce your forthcoming book? Congratulations! Now brace yourself for an onslaught of emails offering help with promotion — for…Feb 6Feb 6
Dan Klefstad“DIY Book Promo” scales up for the convention hallRecently, I read a book by a friend who attended one of my sessions called, “DIY Book Promo: How to Get Your Book into Readers’ Hands…Nov 30, 2023Nov 30, 2023
Dan KlefstadDeKalb bound (or did I really leave?)Fall into the Kishwaukee River, and you’ll never leave DeKalb. It’s a local legend, origin unknown. I did this my first day in town, in…Aug 25, 2023Aug 25, 2023
Dan KlefstadHey Louisville, nice to know youYou’ve been busy pursuing your life goals, so you probably missed that moment when I arrived in your town. Still, everyone has days when…Aug 8, 2023Aug 8, 2023
Dan Klefstad80s music and a whole lotta black: my meeting with The Louisville Revenant Appreciation SocietyThe atmosphere was what you’d expect: muted lighting, clothes the color of a moonless night, and cocktails with fog rising from each glass…Jun 7, 2023Jun 7, 2023
Dan KlefstadBooksellers: Want to partner with authors? Lower your percentage.Independent authors and indie booksellers — they’re natural partners, right? They should be.May 30, 2023May 30, 2023
Dan KlefstadThe Louisville Revenant Appreciation Society — anyone heard of this?Who knew this existed? Apparently, they know I exist but prefer to remain in the shadows. I speak of gothic literature enthusiasts who…May 13, 2023May 13, 2023
Dan KlefstadFinding readers in a new communityWhen a famous author moves to a new town, no introductions are needed. Local media lead with the news and bookstores stock their shelves…May 3, 2023May 3, 2023