Dan Klefstad – Medium

Dan Klefstad

Walking the Talk — 100%

Every day I tell my fellow authors to partner-up with independent bookstores. After all, indie shops are more likely to stock books by…

Jun 10

Walking the Talk — 100%

Jun 10

Authors, let high tops & hotels unlock your brand

Marketing expert Seth Godin got me thinking about the difference between logo vs. brand. Most of us understand a logo as an identifier…

Apr 22

Apr 22

Fellow writers, this book is for you

Ready to announce your forthcoming book? Congratulations! Now brace yourself for an onslaught of emails offering help with promotion — for…

Feb 6

Fellow writers, this book is for you

Feb 6

“DIY Book Promo” scales up for the convention hall

Recently, I read a book by a friend who attended one of my sessions called, “DIY Book Promo: How to Get Your Book into Readers’ Hands…

Nov 30, 2023

“DIY Book Promo” scales up for the convention hall

Nov 30, 2023

DeKalb bound (or did I really leave?)

Fall into the Kishwaukee River, and you’ll never leave DeKalb. It’s a local legend, origin unknown. I did this my first day in town, in…

Aug 25, 2023

DeKalb bound (or did I really leave?)

Aug 25, 2023

Hey Louisville, nice to know you

You’ve been busy pursuing your life goals, so you probably missed that moment when I arrived in your town. Still, everyone has days when…

Aug 8, 2023

Hey Louisville, nice to know you

Aug 8, 2023

80s music and a whole lotta black: my meeting with The Louisville Revenant Appreciation Society

The atmosphere was what you’d expect: muted lighting, clothes the color of a moonless night, and cocktails with fog rising from each glass…

Jun 7, 2023

80s music and a whole lotta black: my meeting with The Louisville Revenant Appreciation Society

Jun 7, 2023

Booksellers: Want to partner with authors? Lower your percentage.

Independent authors and indie booksellers — they’re natural partners, right? They should be.

May 30, 2023

Booksellers: Want to partner with authors? Lower your percentage.

May 30, 2023

The Louisville Revenant Appreciation Society — anyone heard of this?

Who knew this existed? Apparently, they know I exist but prefer to remain in the shadows. I speak of gothic literature enthusiasts who…

May 13, 2023

May 13, 2023

Finding readers in a new community

When a famous author moves to a new town, no introductions are needed. Local media lead with the news and bookstores stock their shelves…

May 3, 2023

Finding readers in a new community

May 3, 2023

Dan Klefstad

Dan Klefstad

Dan Klefstad is the author of Fiona’s Guardians, a novel about humans who work for a vampire. He now writes in Louisville.

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